Eight ways to book more weddings. All done for you, in your voice.
Speed to lead, SEO with purpose, ads that convert, review asks, vendor relationships, your Google Business Profile, social media and past couples. We set up all eight in GoHighLevel, in your voice, and keep them running while you shoot.
- Network better.
- Ask for referrals.
- Ask for reviews.
- Do your SEO.
- Blog every wedding.
- Find the time to do it all.
"As a photographer I heard it constantly: network better, ask for referrals, ask for reviews, do SEO. So I chased every shiny new object. The advice was right. What I didn't have was the time to do it every week. So I built the system that does it."
Eight things, every week, on top of shooting and editing. Nobody has time. So now they run by themselves.
Everything that books weddings. Running behind the scenes.
None of this is new advice. What's hard is doing all of it, every week, while you shoot and edit. Here's each one: what runs, the tools that do it, and the little that's left for you. All eight speak in your voice and wear your brand, from your brand page.
Every inquiry answered in under a minute
Couples book whoever answers first. Every inquiry gets a reply in your voice in under a minute, by text, email or DM, with a link straight to your booking calendar. No back-and-forth emails to find a time: they pick a call on your calendar, follow-ups keep nudging until they do, and the ones who aren't ready yet stay warm.
- A reply in under a minute by text and email, in your voice.
- Instagram and Facebook comments and messages answered by DM.
- A text back on every missed call, and an alert to you.
- Every reply and follow-up sends couples straight to your built-in booking calendar.
- They pick the call time themselves, with reminders, so there's no back and forth.
- Nurture emails for couples who aren't ready yet.
Your part: Nothing
A blog post for every wedding, and your Monday SEO list
Couples search for a photographer in their town. Every wedding becomes an SEO blog post from a five-minute talk, sent to your WordPress site, and GoPhotoSEO tracks the local searches you want to win and sends three fixes every Monday.
- A blog post per wedding, with the venue and every vendor linked.
- Sent to WordPress as a draft, with your Yoast fields filled in.
- Your local searches tracked every Monday, with the three fixes that matter most.
Your part: Talk for about 5 minutes
Ads set up for success.
Your Facebook Pixel and Google tracking are installed as part of onboarding, and your ads land on a page built to book. We don't run your ads. But whether you run them yourself or bring the method from a course or guru you trust, this is a great place to run them, and we show you which ones are actually working.
- Facebook Pixel and Google tracking installed as part of onboarding.
- A wedding landing page and thank-you page, in your look and words, with a big clear call to action.
- Special offer pages for one offer at a time, each with its own form.
- Every inquiry tagged with the ad that brought it in, so you see which ads actually work.
Your part: Run your ads (your way)
Finally ask for reviews. Then do it again.
They say it takes five asks to get anything done. So after every gallery, both partners get up to five gentle nudges by email and text, spread over a week, and they stop the moment someone clicks. Then the next wedding does it again.
- Timed after the full gallery, when couples are happiest to help.
- Both partners asked, so you get twice the chance of a review.
- Up to five gentle nudges each: it takes a few asks to get anything done.
- Every wedding, without you remembering to ask.
- Every review in one inbox, and a reviews widget on your website.
Your part: Nothing
Vendor cross-marketing, done on purpose
Planners and venues recommend the photographers they keep seeing. Add vendors to the wedding and the rest follows: social posts that cross-promote them, blog links to them, and intentional asks for backlinks and referrals in return, with the whole link campaign tracked so you can see it working.
- Their image link and email, branded and in your voice, about 8 vendors a wedding (our estimate).
- Social posts that tag and cross-promote them, so your name keeps popping up in their notifications.
- Blog links to them, then a friendly ask for a backlink and referrals in return.
- Your link campaign tracked in GoPhotoSEO, and which vendors work your highest-paying weddings.
Your part: List the vendors (you already do)
Reviews and posts on your Google listing. Almost no one keeps up with both.
When couples search “near me”, Google shows your Business Profile first. Google says reviews count toward local ranking, and an active listing with fresh photos shows you're open for business. Your review asks keep reviews coming and the social planner posts your wedding images there, so you watch your Maps position rise.
- New reviews from every wedding, straight onto your listing.
- The social planner posts your wedding images to your Google Business Profile, not just Instagram and Facebook.
- Your Maps position checked in each town you serve, so you can watch it rise.
Your part: Nothing
Past couples who send you friends
Engaged friends ask your couples who shot their wedding. Every couple gets their own page to share, with the referral credited to them, and anniversary emails keep you in touch for years.
- A referral page per couple, with their own photos and your inquiry form.
- Every inquiry from it is credited to the couple who sent it.
- Anniversary emails, years 1 to 10, with that year's photo.
Your part: Pick a few photos
Every email sounds like you. Not like software.
We learn how you really write from your emails, reviews and website. Then every reply, follow-up and post is written in that voice. You approve it once on your own brand page.
- Your words, and the words you'd never use
- Every stock email rewritten in your voice
- GoHighLevel's AI writes from it too, so new posts sound like you
- Your colours and fonts on emails, invoices, contracts and forms
Everything built for you. No extra work.
Your brand kit drives all of it: contracts, invoices, pages, forms, day-of sheets, emails and posts. Set up during onboarding, so it's ready before your first couple books.
Click any card to see it full size.
Every wedding you shoot fills your pipeline.
No promises about numbers. Just the work each wedding sets in motion, from one photo upload and a five-minute interview. Couples, their friends, every vendor and Google hear about you again and again, for years after the day.
Captured by our founder, John Crozier- Contract + invoices In your brand, signed and paid online
- 1 vendor list from the planner One click asks them for the whole team
- Timeline + day-of sheet + live link Built around golden hour, for your team and the wedding party
- Sneak peek email To both of them, with the link
- Gallery email To both partners
- A gallery email to every vendor Their images and a thank-you (about 8 vendors a wedding)
- 1 SEO blog post From a 5-minute spoken interview, every vendor linked
- A link-back ask to every vendor Plus one nudge if no link appears in 2 weeks
- Around 20 social posts Highlights tagging the couple, a feature tagging each vendor
- Review asks to both partners 3 emails + 2 texts each, stopping as soon as they click
- A referral page For the couple to share with engaged friends
- An anniversary post Each year, with a photo from their day, tagging them
- An anniversary email Years 1 to 10, with that year's photo
- The next session Coming soonMaternity, newborn and family, as their life moves on
And it adds up, year after year.
Each year's weddings keep posting on their anniversaries, so the social calendar grows on its own while every past couple and vendor keeps hearing from you.
| Weddings shot so far | Social posts that year | Vendor emails that year | Couples you're still in touch with | |
|---|---|---|---|---|
| Year 1 | 15 | ~300 | ~240 | 15 |
| Year 2 | 30 | ~315 (incl. 15 anniversaries) | ~240 | 30 |
| Year 3 | 45 | ~330 (incl. 30 anniversaries) | ~240 | 45 |
| Year 5 | 75 | ~360 (incl. 60 anniversaries) | ~240 | 75 |
Our estimate for 15 weddings a year, about 8 vendors and 20 posts each. Vendor emails = a gallery email and a link-back ask per vendor. Your numbers will differ.
See the work turning into inquiries.
Everything lives inside GoHighLevel and a few tools we built for photographers. No extra logins or API keys.
The CRM features that pay off. Set up for you.
GoHighLevel can do all of this. Almost no photographer has time to set it up, so we do it during onboarding and keep it running.
Know where every lead comes from
Every inquiry is tagged with how it found you: Google, Instagram, a paid ad, a venue, a referral. So you can see which marketing dollars are winning and which are losing. We set up the tracking, the source fields and the reports, because nobody has time to do it themselves.
Email marketing with segments
Send the right email to the right people: couples by wedding month, past clients, families, vendors. Not one newsletter to everyone.
From wedding client to family client
Couples move through their life stages in your CRM: engaged, married, anniversaries, then maternity, newborn and family sessions. The right message goes out at each one, so a wedding client becomes a client for years.
Family-session emails: coming soon
Google review management
See and reply to your Google reviews in one place, and send the review ask after every gallery. More reviews help you show up in local search.
Landing pages that make paid ads pay
Send ad clicks to a one-goal wedding page in your brand and voice, not your homepage. GoHighLevel shows visits and conversions per page and can A/B test two versions, so you know what works for your couples.
Your CRM and automations in one place
Every inquiry lands in your pipeline. Follow-ups, reminders, contracts and invoices run from the same system, so nothing depends on you remembering.
Couples book whoever answers first.
more likely to qualify a lead when you reply within 5 minutes instead of 30.
MIT / InsideSales, 15,000+ leads (2007). Sales-wide, not wedding-specific.the average time companies took to reply to a web inquiry.
Harvard Business Review, 2,241 companies (2011)more weddings with the same effort: fast replies, follow-ups, vendor referrals, reviews and SEO.
Our estimate. We'll walk through it with your numbers on the call.In their words.
Amanda's words, coming soon.
Danielle's words, coming soon.
You get a unicorn, not a help desk.
Think of me as a software systems expert who has stood in your shoes. I photographed weddings for fourteen years, then spent five more running the CRM and marketing for a mortgage brokerage, another business built on big decisions, trust and relationships.
Along the way I worked out all the back-end pieces you'll never want to touch, but that a seamless system can't run without. I also learned where AI saves you hours, and where the personal touch matters more.
I'm here when you have questions, and to help you feel confident when you're ready to try something new. And I'll keep encouraging you to know your numbers: what your ads really bring in, what your business really costs, and what each wedding needs to earn for you to reach your goals.
- Answers from someone who's been where you are
- Time on my calendar whenever you want to talk things through
- Regular how-to webinars
- Help adding new workflows when you're ready
- A clear view of your numbers, from ad spend to what each wedding needs to earn
- Goals you set and track, with someone in your corner
"Software can send the emails. It can't sit across from you and say: you're good at this, and your prices should show it."
One system. One price. Everything included.
Less than one wedding a year, and you never have to do the work yourself.
Two months on us, more or less.
- Set up for you from a 10-minute survey
- Your brand voice, colours and fonts everywhere
- Instant inquiry replies + follow-ups
- Wedding landing page
- Contracts with e-signatures, invoices with card payments
- Wedding Central
- Social posts and blog interviews
- Gallery and vendor emails
- GoPhotoSEO weekly report
- Review and referral asks
- Your numbers, every week
- No extra logins or API keys
- Book time with John when you need it
- Regular how-to webinars
- Facebook pixel + Google tracking installed
What it replaces
About $4,164 a year separately, against $1,997 a year with GoPhotoCRM. Entry-plan list prices in US dollars, billed monthly, checked November 2026; prices change, so check each vendor. Card processing fees and your gallery host (e.g. ShootProof) aren't included on either side.
Everything already talks to everything.
We set it all up once, in your first week. A couple fills in your form, and the same record carries them through the reply, the call, the contract, the invoice, Wedding Central, the gallery emails and the review ask. Nothing to wire together, nothing to keep in sync.
- Set up once, by us, in about a week
- One login, one record per couple, start to finish
- No Zapier, no API keys, no extra subscriptions
The only things you add are two sign-ins: Google Search Console and, if you use it, ShootProof. No code; we do both with you on a call.
one accountLive in about a week.
- Book a demo call30 minutes looking at your inquiries, reply time and Google listing together.
- Sign and payThe agreement and first invoice come by email.
- Fill in one surveyAbout 10 minutes: logos, two real emails, what makes you different.
- Approve your brand pageWe build everything in your voice. You approve it before anything goes live.
The honest answers.
Is there a real person behind this?
Yes, me. I photographed weddings from 2006 to 2020, then spent five years running CRM and marketing in mortgage brokerage, another high-ticket, high-trust business. I'm here to answer questions, you can book time on my calendar when you want to go over things, and I run regular how-to webinars. I'll keep encouraging you to know your numbers, and I'll tell you straight when you're worth more than you charge.
Is this built on some new app that could disappear in a year?
No. Everything runs on GoHighLevel, an established CRM platform that thousands of agencies and businesses run on. Your contacts, emails, pipeline, invoices and contracts live in your own GoHighLevel account. Our tools (Wedding Central, GoPhotoSEO, your brand page) sit on top of it. We didn't build a new CRM from scratch and ask you to trust it.
What happens to my information if I leave?
It's yours. We'll help you export your contacts, couples, notes and history so you take everything with you. You're never locked in.
Do I have to learn GoHighLevel?
No. We set it up and keep it running. You answer inquiries, approve your brand page once, and use Wedding Central for your weddings. If you want to dig into GoHighLevel yourself, it's all there.
Will my emails sound like a robot?
No. Every email is written in your voice, from your own emails, reviews and website, and you approve it before it goes live.
I already use HoneyBook, Dubsado or Studio Ninja.
Keep them if you love them. The difference is the lead side: replying in under a minute, follow-ups, vendor links, reviews, Google, and seeing the numbers. You can move your contracts and invoices over when you're ready, but you don't have to.
How long does setup take?
About a week. Your part is a 10-minute survey and approving your brand page.
About 20 posts a wedding, on every channel
Upload your favourites and the posts are planned for Instagram, Facebook, Google and Pinterest: highlights that tag the couple, a feature for each vendor, and an anniversary post every year after. Someone comments DATE? They get your availability by DM in about a minute.
Your part: Upload your favourites
See social posts